“Patient engagement Technology - An innovative tool for healthcare industry, end user market
trends and analysis- [Pricing, Replacement Trends, Selection Criteria, and
Buying Behavior]”
Selection
of right patient engagement technology is critical for healthcare
organizations/providers and is dependent on number of factors such as cost of the
patient engagement solution, aligned functionality, integration capability,
vendor’s reputation, accessibility and ease of use, security, among others. The
selection of a patient engagement technology must be made based on the
organization’s strategic plan and objectives for implementation.
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Cost of
patient engagement technology was indicated as the most significant criteria
for selection by providers majorly due to budgetary constraints in the
hospitals especially small to mid-sized hospitals. This is because many
healthcare systems lack the necessary budget to implement patient engagement technology.
Implementation of patient engagement technology may require pre-established
healthcare information technology (Healthcare IT) infrastructure. Lack of healthcare
IT infrastructure is likely to increase the budget of implementation of patient
engagement technology.
Integration
capabilities were labeled as the second most critical factor for selection by
providers. This is because patient engagement technology that can be bundled or
integrated with an EMR or EHR system or any other existing systems not only
saves providers time and money, but it also eliminates the need to invest in a
new vendor relationship, learn a new system and build interfaces.
Other
factors such as vendor’s reputation, accessibility and ease of use, security,
and allied functionalities also play a crucial role in the overall purchase
mechanism of patient engagement. Vendors in the market need to focus on these
factors in order to increase their customer base and establish a strong
foothold in the market.
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